The American Food Photography
The American specialise in outstanding pastries and desserts. Their work has received multiple awards and many positive reviews however, their photography and social media channels were letting them down. We were tasked to bring their works to life and showcase them.
Working with the owner and head chef we create an atmospheric set in which to shoot the desserts. We framed each piece, so it became more than a simple dessert, but a piece of art unto itself.
Capturing these mesmerising desserts was an amazing process, working with the team at the American. The photos that were produced were used in social and print campaigns that increased orders by 200% within the first 14 days.